You have written a great book, and it’s time to market it. Most authors fail at marketing their books, which is understandable since they are writers and not marketers. Writers with an editorial don’t have to struggle about marketing as much as indie authors do. They pay an editorial for book marketing and social connections and promotion expertise.

The truth is, eBooks and books amount to nothing if the author doesn’t market and promote it correctly. If you have written a book and you don’t see the results you were expecting, then this guide might help you. Boost your book sales by following these 20 marketing tactics and tips for self-publishing authors.

1.    Use Metadata

When you upload a book to a publishing platform, you are required to enter the book’s author, title, genre, book description, etc. This information is your book’s metadata and they go a long way. Use a book title checker tool to ensure that your book title is unique.

Consider what a user would enter when searching for a book like yours and use those keywords. Your book description should spark enough curiosity so that the readers might be convinced to buy your book.

2.    Use an attractive book cover

People judge a book by their cover. Make it provocative and enticing to increase click-through rates. The appearance of a product has a positive impact on buyer decision and it implies superior quality. This is the reason why you need to design a good book cover to increase your book sales.

You can get a cover designer or create your own with book cover designer apps. When you have designed one, you can share it with your friends or random people and ask for their feedback.

3.    Use 3D video mockup

Platforms like Placeit lets self-publish authors and indie writers to create videos and book cover mockups to market their books easily. There are no video editing skills required and it takes a few seconds to create a video.

Writers usually use 3D mockups to catch the attention of the readers in crowded environments such as Instagram and Facebook groups. They also look great when placed on author websites and used as GIFs on emails.

4.    Get media coverage for your book

It can be hard for an indie writer to have a mainstream press talking about their book. The more you write more books, the easier it becomes to access the press. If you can prove your success to them, they might pay attention to you. Contact the local magazines and newspapers, podcast interviews, niche blogs, and others. Ask to be part of cultural events, book presentations, and book fairs and get the word out.

5.    Contact the top book reviewers

You need to get the right reviewers for your book. Choose a reviewer that is familiar with your genre and accessible. A book reviewer will assist in promoting your book and improving sales. Write a concise and short email to them telling them why you need their review and how much it’s important to you. When you have received positive reviews, use them as tweets, posts, or testimonials.

6.    Set the perfect price

A good price for a book is between $1.99 and $9.99. However, pricing can be a bit tricky. If you set a higher price than your competitors, readers could see it as better quality. But it could also discourage others due to high price.

Consider having your first book perma free to build an audience to get reviews and feedback from.

7.    Build your brand

Your readers should know what you are about. They should know your passion, values, interest, and purpose. Readers love true authenticity. You need to be yourself and let them know what you stand for and they will connect with you. Consider being consistent in your messages.

8.    Change your book cover for better results

You can change your book cover is you are not getting the results you had hoped for. People are visual and most of the time their decisions are based on the appearance of something. You should get an original book cover art.

9.    Consider book co-promotion

You can partner with another indie writer who requires the same assistance as you. Talk with the co-promoters about how you can get the best results; determine location, message, frequency, etc.

Also, you can promote your books together inside blog posts and add some titles the readers might be familiar with. For example, you can write a blog post on the topic, “Top adventure novels you should be reading.” Consumers and readers like to be given options to choose from.

10.    Market your book through influencers

Influencers don’t have to leave a book review, they can just post or tweet a status that they are reading your book. By doing that, they are advocating for your book. Their fans are influenced by them, and if they read your book, they feel like reading it too.

You can choose from earned influencer marketing or paid influencer marketing. Negotiate with an influencer on the frequency of posting, tweeting or write something about your book. You can even create ebook videos and mockups and share with your influencer.

11.    Join Reddit

When you join Reddit, you can join controversial conversations, show expertise, and learn new things each day. It’s a great place to network. You should first learn how to Reddit. You need to contribute to the social network community.

12.     Connect with the fellow author through

This community is a perfect place for authors. It effectively facilitates group meetings around the world. Enter your postal code and look for writer groups, self-publishers group, and indie author’s group around you.

Meetup administrators usually host webinars, seminars, literary meetings, critique groups, and workshops to assist group members to thrive.

13.     Join Facebook groups

Join Facebook groups and interact with other self-publishers, ask for opinions, develop contacts, exchange tricks and tips, and peer review. Use these groups to test book covers, post a side to side book covers and ask for the member’s opinion. Remember, you also need to be actively responding to other member’s questions. Meet new friends who will read your next book.

14.    Join Library Thing

Library Things is a community of about 2 million people who love books. Publishers, libraries, authors, and individuals all use the platform. It connects people based on the books that they share. Use the local sections to learn about signings, author readings, discussions, and other book-related events. It will help you in tracking events that might interest you.

15.    Promote your book on Goodreads

Goodreads assists both new and renowned authors to meet their audience. Use it to get your blog, followers and share your books with readers and connect with them.

You can also advertise on Goodreads. Use the ads and target it by location, age or book genre.

16.    Maximize Amazon

Making to the top of the charts is the main goal for every author. Unfortunately, it doesn’t always last for longer periods. Therefore, don’t see it as a long-term solution. Concentrate on building a community and engage with readers that love reading your book.

17.    Use landing pages

Readers will want to know about you when they read your book. Goodreads and Facebook cannot be as personalized as your website. You can create a website and add a blog section where you will be writing to your fans or if you wish to have a one-page website design which works for authors and writers.

The reason for having your website is for branding purposes. Use your author name as your domain name so that you can easily be found when a fan searches for you.

18.    Benefit the most out of social media accounts

Readers will want to connect with the authors and follow them on social media. They will want to follow you on Facebook, Twitter, Goodreads, and other social media platforms to see what you have what else you have written and them to their “to-read” list. This common among book lovers.

A social media account will help you share your contact information, interest, achievements and it’s a good source of referral traffic.

19.    Improve results with 3D book mockups and eBook ad images.

You can promote your book better by use of 3D mockups. They look great. You will always find book mockups for any genre. Ebook ad images will allow you to market your book better online. The images have book mockup and a compelling text that attracts potential customers. Type in a special discount that you could be offering at the moment.

20.     Use user-generated content to market your book

For this to work for you, ensure that a hashtag can be created out of the book’s title so that you can easily track the conversation your readers are having about your book. You can reply to these conversations and show your appreciation. You can like the tweet and retweet it.

If you constantly struggle with creating content for the followers, re-share the user-generated content.


These tricks and tips will help in making your book noticed. The more you write more books, the press will begin to pay attention to you. There are a lot of readers that want to read original content. Marketing a book isn’t a simple task, but that doesn’t mean it’s impossible.


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