Why is branding business important? Your writing is great. Perhaps even perfect. Your family and friends love reading your work. You have always wanted to write a book, and you have written one already and...
Branding is a frightening necessity that can bring out the difference between global recognition and total obscurity. This is an aspect of business that has kept growing more and more important since social media has become the norm.
Author’s need more than good writing to build a brand, they need to establish an emotional connection with readers. Usually, this vital step is implemented before readers have had a chance to read your books.

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