It’s been months since you launched your book on Amazon. At first you were excited, but now you notice that sales aren’t what you hoped they’d be. That lonely 4-star rating from your mom’s best friend hasn’t...
Why is branding business important? Your writing is great. Perhaps even perfect. Your family and friends love reading your work. You have always wanted to write a book, and you have written one already and...
Since Facebook introduced a new algorithm on how news feeds are shown to the users, people have seen low reach. Facebook has given less priority to a post made by businesses. That's means that very few people will...
Branding is a frightening necessity that can bring out the difference between global recognition and total obscurity. This is an aspect of business that has kept growing more and more important since social media has become the norm.
You have written a great book, and it’s time to market it. Most authors fail at marketing their books, which is understandable since they are writers and not marketers. Writers with an editorial don’t have to struggle about marketing as...
Just because you wrote a book doesn’t mean that it’s a guarantee that the book would sell. As harsh as that might sound, it’s true. You need to accept the truth before taking any action.
Author’s need more than good writing to build a brand, they need to establish an emotional connection with readers. Usually, this vital step is implemented before readers have had a chance to read your books.

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